I was recently tasked with addressing a pressing concern: was the resort’s traditional print advertisements overly cluttered and outdated, failing to resonate with the younger demographic targeted by several new print publications the Sales department sought to engage through full-page spreads.

To tackle this challenge effectively, I conducted comprehensive research into the demographics of these publications and reviewed past issues, along with recent campaigns from competitor resorts. Based on these findings, I produced a series of mockups centered around a single impactful image, employing minimal text and logos to convey the identified narratives. To accompany these, I designed matching digital graphics to illustrate the impact of tying our print and digital advertising campaigns together.

While the print campaign is still in its early stages, the first ad series is poised to make its debut shortly. The mockups I crafted have already been seamlessly integrated across our marketing materials, ensuring a cohesive and impactful presence across various platforms.